I’m sure this seems a strange title for a post, given that Lexalytics and this blog have been around for quite a while now, but I’ve been noticing a shift in the questions I get about our technolog
Remember the good ole days when, if you wanted to ruin someone’s reputation, you had to go to the local watering hole, whisper an untruth in someone’s ear, and watch the fire spread?
I’ve seen many postings advising companies on listening to their customers, especially as new voice of the customer outlets such as Twitter (can we really still call Twitter “new”) evolve and grow
For a service (I hesitate to call it a business, most businesses at least have a vague idea of how to make money, though more on that later) that I don’t really like I seem to spend a lot of time w
I’ve been following a lot of conversations lately about ways to quantify social media marketing and ways to move the practice up the chain-of-command at an organization.